Sov: What Does It Mean? Why Does It Matter, And How Can It Be Measured For Social Media, PPC, Seo, And Public Relationships?
When you have several variables to examine, measuring your success online can be complicated and frustrating. Today’s ecommerce stores must track brand health, promotional material ROI, conversions, pay per click, and many other analytics. That’s when the concept of “sharing of voice” (SOV) comes into play. It’s not enough to analyze these indicators unless you have the knowledge to compare them to your competitors. How can you keep track of these figures without losing sight of your company objective? Share of voice (SOV) gives you a better picture of how you compare to the competitors. This measure indicates your market […]