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Author name: Editorial Staff

Editorial Staff at Tectera are experts on web design, SEO, social media and other digital marketing channels.

Digital Marketing, Website Development

The 13 Most Important Website KPI.

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The internet has influenced how people live, work, and conduct business. A website is now considered standard for almost any company of considerable size or scope. Your webpage holds crucial importance to your company, but how could you know what is and isn’t working? There are many website performance metrics you may monitor to determine how efficient your website is using today’s data. The problem is that there are so many measures that keeping track of them all in a durable and meaningful manner is nearly impossible. That’s why it’s critical for marketers to focus on the performance measures that […]

Digital Marketing, Social Media Marketing

Sov: What Does It Mean? Why Does It Matter, And How Can It Be Measured For Social Media, PPC, Seo, And Public Relationships?

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When you have several variables to examine, measuring your success online can be complicated and frustrating. Today’s ecommerce stores must track brand health, promotional material ROI, conversions, pay per click, and many other analytics. That’s when the concept of “sharing of voice” (SOV) comes into play. It’s not enough to analyze these indicators unless you have the knowledge to compare them to your competitors. How can you keep track of these figures without losing sight of your company objective? Share of voice (SOV) gives you a better picture of how you compare to the competitors. This measure indicates your market

NFT

What are NFTs and how do they work?

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NFTs, what exactly are they? Non-fungible tokens, or NFTs, are a type of blockchain technology that turns your digital assets into unique codes. They are not interchangeable. For example, the painting Monalisa is non-fungible because it cannot be mass-produced or duplicated; nonetheless, it will not be authentic. Ethereum blockchain majorly hold NFTs, than any other blockchain yet they also do support them as well. How does NFT work? NFT creates a blockchain-based digital certificate for any type of digital product, including art, music, and gaming. Many platforms, such as Opensea, Binance, and Rarible, facilitate the trading of NFTs on the

Digital Marketing, Website Development

Must Have WordPress Plugins in 2022

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WordPress Plugins are PHP-based software components that can be used to enhance the functionality of your WordPress sites. They serve as the foundation for your WordPress site. Whether you need to add contact forms, boost SEO or raise site speed , they can help. Right plugins can accomplish anything you want for your website. They make it easier to add features to the site without having to compile any code. These can be as simple or as complicated as you like, depending on your needs. There are certain plugins that you should install no matter what type of site you

Search Engine Optimisation, Website Development

Easiest ways to improve SEO with Heatmaps

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SEO Heatmaps is a Chrome browser extension that displays where users click on a website. The heatmap assists in determining what works and what does not. They show the “hotspots” where users interact with content. Scroll maps are similar to heat maps in that they display where users stopped scrolling before leaving your site. These allow website owners to see how their content is connected and it helps them to manage it properly. It’s a useful tool for SEO firms, digital agencies, and web design businesses that wish to strengthen their SEO approach or get into the SEO field for the

Ecommerce Website, Website Development

Best Places To Find Website Themes In 2022

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It’s simple to set up a professional website with WordPress. You can install WordPress and customize it even if you don’t know how to code. The best part about WordPress is that there are many free and premium themes to choose from. When it comes to choosing a website theme, the majority of beginners are completely overwhelmed. That is more than understandable with hundreds of themes to choose from. Choosing the appropriate theme for your website is difficult enough. As a result, selecting a theme store from where to purchase a WordPress theme should not be a burden for you. You

Ecommerce Website, Software Development

Best POS Systems in 2022

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Retail point of sale (POS) software gives employees and customers a tool that makes retail transactions in physical places like stores and showrooms simple. Retail staff can use POS software to discover product information, make sales orders, receive payments, and quickly send receipts. POS software allows employees to complete more transactions in a short period of time, while customers benefit from shorter checkout lines. POS software can also inform Customers about product availability, pricing, and other details. Retail managers can also use this software to track retail transactions and evaluate sales or inventory statistics such as volume, amount, and frequency.

Ecommerce Website, Website Development

Best Heatmap Plugins for WordPress

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Website Optimization requires both quantitative and qualitative data about a website’s users’ on-page behaviour. Quantitative research tools like Google Analytics (GA) provide numerical data on how your website is functioning, while qualitative research tools like heatmaps tools and plugins allow you to see where users click, how far they scroll, and how they utilize your site in general. This fills in the data gap by revealing the precise reason why your numbers are the way they are.  In this article, we’re going to talk about the best heatmap plugins for WordPress. CrazyEgg is the most popular heatmap tool for WordPress, with over 300,000 users. It’s praised for its low cost and variety of the functions offered to analyze the audience behaviour. CrazyEgg provides click maps, scroll maps, visitor recordings, and other user engagement visualizations.

Digital Marketing

Is Boosting Page Authority Good for SEO?

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Page authority (PA for short) is a site performance measurement metric developed by Moz. Page authority is similar to domain authority, except for the fact that the latter is used for evaluating a full domain whereas the former is only for a specific page. Boosting page authority is very good for search engine optimization (SEO), and it is something that you should keep as a major goal in your SEO checklist. Let’s learn a bit more about PA, how you can check it, and the steps that you can take to boost it. What is Page Authority? Page authority is

Website Development

Website Design Trends in 2022

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It was once recommended that websites offer as much content above the fold as possible to avoid forcing users to scroll. But now that Website Design Trend has changed. Visitors like to engage in a way where they can acquire information about the website in a tasteful way. Hence scrolling is an important aspect in a website. The introduction of parallax scrolling allowed designers to break the preconception by making the process of scrolling itself entertaining for the user. Scrolling provides a constant chance for dynamic interactive feedback as it is the most common sort of engagement a user has with a page.

Psychedelic images, parallax effects, and even breakthroughs into the third dimension are transforming pages into living worlds. As these animations become more intricate and psychedelic, many designers are integrating a strong foreground element for the visitor to focus on. Some examples are Stone & Style’s black crystal. The engaging animation tempts visitors to scroll to the bottom of the page while the foreground mark keeps them from getting lost along the way. By the end of 2022, scrolling experiences will be grown substantially and quality, sending users on innovative adventures.

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