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Author name: Editorial Staff

Editorial Staff at Tectera are experts on web design, SEO, social media and other digital marketing channels.

Digital Marketing

Top Digital Marketing Strategies to Boost Your Business in Sri Lanka

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Digital Marketing Strategies in Sri Lanka? In today’s hyperconnected world, digital marketing has become a game-changer for businesses in Sri Lanka. With a carefully crafted digital marketing strategy, companies can reach their target audience, boost brand visibility, and drive conversions like never before. In this blog, we will explore the top digital marketing strategies that can supercharge your business in Sri Lanka’s competitive landscape. So, let’s dive in and unlock the secrets to digital marketing success! Search Engine Optimization (SEO) Search Engine Optimization (SEO) is the foundation of any successful digital marketing campaign. By optimizing your website’s structure, content, and […]

App Development, Website Development

App vs Website: Which One Should You Invest in First?

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App vs Website? In today’s digital age, establishing a strong online presence is crucial for businesses looking to succeed. However, the question of whether to invest in an app or a website first can be a daunting one. Both platforms offer unique advantages and cater to different user preferences. In this blog, we will explore the pros and cons of apps and websites, helping you make an informed decision for your business. So, let’s dive in! Understanding Apps and Websites To begin, let’s define what an app and a website are and how they differ. An app is a software

Social Media Marketing

Social Media Marketing in Sri Lanka for Success in the Hospitality Industry

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Social Media Marketing in Sri Lanka? In today’s digital age, social media marketing has become a game-changer for businesses across various industries, including the vibrant hospitality industry in Sri Lanka. With the growing popularity of social media platforms and the increasing number of active users in the country, leveraging social media for marketing purposes can help hotels, resorts, and other hospitality establishments gain a competitive edge and achieve success. In this blog, we will explore effective strategies and best practices to leverage social media marketing for success in the hospitality industry in Sri Lanka. Introduction to Social Media Marketing in

Digital Marketing

The Future of Design: A Transformation Driven by AI

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In the ever-evolving landscape of design, AI has emerged as a disruptive force, shaping the future of creative industries. The transformative potential of Artificial Intelligence (AI) is becoming increasingly evident, with its ability to revolutionize various aspects of design. From streamlining workflows to unlocking new creative possibilities, AI is poised to redefine the way designers work and the outcomes they can achieve. In this blog post, the future of design and its profound connection to AI will be explored, highlighting the passive influence that AI will have on the design landscape. THE 7 WAYS THAT AI WILL AFFECT THE FUTURE

Search Engine Optimisation, Social Media Marketing

How to Incorporate Social Media Into Your SEO Strategy to Improve Rankings

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Social Media Into Your SEO Strategy? In today’s digital age, having a strong online presence is essential for businesses to succeed. A critical aspect of this is search engine optimization (SEO), which involves optimizing your website’s content to rank higher in search engine results pages (SERPs). However, many businesses overlook the potential of social media in improving their SEO strategy. Social media can be a powerful tool to drive traffic to your website and increase your rankings. In this blog post, we’ll look at how to incorporate social media into your SEO strategy to improve your rankings. The Top 10

Search Engine Optimisation, Website Development

Landing page checklist

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Landing page checklist? When it comes to creating a landing page, there are a lot of elements to consider. A landing page is a single web page that is designed to convert visitors into leads or customers. To create an effective landing page, it is important to have a checklist of elements that need to be included. Here are ten points to consider when creating a landing page: 1. A clear and compelling headline The headline of your landing page is one of the most important elements. It needs to be clear, compelling, and attention-grabbing. It should convey the value

Website Development

Is .com or .lk a better domain name?

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Is .com or .lk a better domain name? Choosing the right domain for your website is an important decision that can impact your online presence and brand identity. Among the various domain extensions available, two popular options are .com and .lk. In this article, we will explore the differences between these two domain extensions and discuss which one may be the best fit for your website. The .com domain extension, short for “commercial,” is the most widely used and recognized domain extension on the internet. It was originally intended for commercial businesses but has now become a global domain extension

Search Engine Optimisation

10 Best Website Analytics Tools

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Website analytics tools have become an integral part of online businesses. The data provided by these tools can help businesses to understand their audience, track their website\’s performance, and make data-driven decisions to improve their online presence. With so many website analytics tools available, it can be challenging to choose the best one for your business. In this article, we\’ll be discussing the top 10 website analytics tools that can help you take your business to the next level. Google Analytics Google Analytics is undoubtedly one of the most popular website analytics tools available. This free tool allows you to

Search Engine Optimisation, Social Media Marketing

SEO vs. Social Media Marketing: Which is the Better Option for Your Business?

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In today’s digital age, businesses have a multitude of marketing options to choose from. Among the most popular are search engine optimization (SEO) and social media marketing. Both methods aim to increase brand visibility, drive traffic, and generate leads, but they do so in different ways. In this article, we will explore the differences between SEO and social media marketing and provide insights to help you decide which is the better option for your business. SEO: A Brief Overview SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs) for specific keywords or

Website Development

Website Footer Design Best Practices

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A website footer is an often overlooked yet essential part of any website design. It serves as the final touch on a website and can greatly impact the overall user experience. A well-designed footer can provide valuable information and navigation options to users while also adding visual interest to the page. On the other hand, a poorly designed footer can detract from the overall user experience and even drive users away from the site. In this blog, we’ll discuss best practices for designing an effective website footer. 01. Keep it Simple The footer should be simple and clean, with a

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