Wants to know how to improve Google Ads conversion rate?
Businesses of any size and type can reach out to target audiences through Google Ads, a powerful and popular advertisement platform. The primary objective of any marketing or advertisement campaign is to make clients pay for services or products.
That’s where conversion rate comes into play, determining % of viewers to take action. And the action can range from a purchase down to a form fill-up. Improving the percentage is crucial to surge the ROI (return on investment) for satisfactory revenue.
Knowing the tricks to improve Google Ads conversion rates can help you achieve the illustrious goal.
Refine Your Audience Targeting
Sticking to the same market audience, even from a year ago, may not do you any good in the long run. Today’s digital media rapidly changes the taste, requiring you to re-evaluate and segment the profiles.
Refining the target will help you grab the changes in customer interests, likes, trends. However, don’t overwhelm yourself with too many distinctions. The lead factors to determine audience segment are –
- Geographic
- Demographic
- Psychographics
- Behavioral Facts
The ‘one size fits all’ no longer applies to the evolving market. And you can’t keep customers engaged with such an obsolete approach. Segmenting audiences will serve client needs, pushing conversion rates.
Use Specific Keywords
Not all can relate to the importance of specific keywords to push Google Ads conversion. It’s because the SEO-oriented approach has become a blind strategy to use all kinds of keywords.
However, not all phrases or word strings used as keywords are equally relevant, popular, or reasonable. That’s why you need a proper evaluation of keywords to track down the top ones.
Analyzing your possible competitors as well as the SERP (search engine result page) can help you here. Identifying the search intent is closely associated with specific keyword searches.
Use Negative Keywords
Overstuffing your content with irrelevant keywords may generate extra traffic to no avail. All keywords must align with your objectives, targets, products. Exploring negative keywords can help you cut out unwanted or irrational audiences.
There are thousands of negative keywords available to pump up the targeted rate. Even Google features a detailed guide and a brief list of these words or word strings. A few of the most widely used terms you can add to your content include –
- Article
- Guide
- Checklist
- Blog
- How to
- Facts
- Idea
- What
- Tips
It specifically boosts conversion rates by efficient spending on advertisement campaigns. It concerns a superior ad placement where you can expect more clicks. The quality score also improves, making Google show your ads in the proper places.
Write Compelling Ad Copy
The written or spoken texts to appear in your intended Google ads define the term ‘ad copy’. It focuses on words to pique customer interest, ultimately motivating the client to purchase. There are different formats of modern ad copy. But we’ll limit the emphasis on online ad copy for Google.
A compelling ad copy to drive consumer interest and desire requires the following –
- Strong headline
- Powerful words
- Statistical proof
- Consistent tone
- Skipping clickbait
- Remain relevant
- Become topical
The factors mentioned above merely cover the tip of the iceberg as it takes other supplementary parts. It’s all about crafting a strong message for your refined audience with striking words. Resonating your ad copy based on what you actually want can provide an incredibly fast outcome.
Match Ad Copy to Landing Pages
Connecting the landing page to your Google Ad copy is an integral part of more conversions. It’s about syncing the message on your ad copy with what you have on the landing page.
Some of the noteworthy practices to match the two include –
- Ad copy keywords will mirror the actual user search.
- Proper placement of ad copy in search result pages.
- Landing pages will demonstrate rightful placements.
- Narrowing down ad copy to a few defined attributes.
- Always ending the ad copy with Call-to-Action (CTA).
A clear, compelling, concise CTA often encourages the users to take action on the landing page. The same goes for ad copy which should keep the viewers engaged and stimulated.
Optimize Your Landing Pages
It’s common to see your conversion still ditched despite changing your approach. Even pics, headlines, or messages can’t draw attention to your website. That’s when you should turn your focus on landing pages instead of ad copy.
Transforming your landing page performance, quality, acceptance will require the following basics –
- Use of shorter sentences made of simple words.
- Inducing emotion within audiences to drive value.
- Captivating images to drive the users’ attention.
- Applying lists and/or bullet points when possible.
- Crafting the pages for mobile-centric audiences.
- Use distinctive page design for different ad copy.
Likewise, there are more factors involved in a decisive and complete landing page optimization. Steady fill-up, quick action, simple layout, attractive design should get the priority. Aligning the entire segment can boost conversions.
Track Your Conversions
Evaluating the conversion rates of Google ads is mandatory to understand the success of your campaign. It requires the installation and subsequent checking of ‘Google Tag’ to place your specific code.
Google tag will establish new cookies to store information on a user’s activities upon clicking on your ad. You’ll also need to install a short snippet to make the Google tag work properly via the code.
Correct tracking setup will let you see the data from your Google Ads account. Check conversions on ‘conv.’ column, conversion rates on ‘conv. Rate’ column, and cost per conversion in ‘cost/conv.’ column.
Test Different Ad Variations
Experimenting with ads at different scales with multiple versions of your ad copy defines ad variations. It primarily concerns the testing of alternative headlines, descriptions, messages for effectiveness. You can apply immediate changes across large promotional campaigns for Google’s insights.
Testing variations increase CTR (click-to rate) while dipping CPC (cost per click) to push total conversions. It allows you to highlight new or unique benefits, features, stats to the refined audience. A/B testing, as well as automated testing, are two closely associated methods for the built-in feature.
Wrapping Up
Google Ads PPC (pay-per-click) model will cost a significant fortune without appropriate implementation. You need to get rid of unwanted clicks while motivating your actual customers for desired actions. And conversion rate is a compulsory part of promotional or marketing campaigns conducted online. Hence, it should be in your best interest to flourish the percentage accordingly for the value.
Contact Tectera SEO agency in Scarborough for Google ads services.