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Search Engine Optimisation, Social Media Marketing

SEO vs. Social Media Marketing: Which is the Better Option for Your Business?

In today’s digital age, businesses have a multitude of marketing options to choose from. Among the most popular are search engine optimization (SEO) and social media marketing. Both methods aim to increase brand visibility, drive traffic, and generate leads, but they do so in different ways. In this article, we will explore the differences between SEO and social media marketing and provide insights to help you decide which is the better option for your business. SEO: A Brief Overview SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs) for specific keywords or […]

Digital Marketing, Social Media Marketing

How to use Instagram for lead generation

Lead generation is a lifelong objective for any business because it helps brands expand and earn more money. To complete this work, you must first understand the channels that your potential clients prefer. Instagram’s monthly active user base of over 1 billion makes it a fantastic avenue for obtaining new leads. Furthermore, users spend an average of 58 minutes each day reading through Instagram feeds and viewing stories, which provides extra advertising chances. You can’t deny the fact that 90% of all Instagram users follow at least one company, indicating that people are interested in the behind-the-scenes of their favorite

Digital Marketing, Search Engine Optimisation, Social Media Marketing

6 Best Google Ads Alternatives

Looking for best google ads alternatives? Google may still be on top (for the time being), but the tides are changing and there are other fantastic advertising alternatives! Naturally, the following step is to increase traffic to that store so you may begin selling as soon as feasible. There are several strategies to generate traffic to a website (advertising, SEO, email marketing, and so on), but paid adverts are usually the quickest approach to bring in clients. When using ads, even new and tiny businesses can be discovered by potential buyers with the correct keywords, accurate audience targeting, and powerful

Digital Marketing, Social Media Marketing

Top 8 examples of Content Marketing

At scale, content marketing might feel like an arduous, never-ending uphill battle. The pressure to succeed, combined with the volume of work expected, swiftly saps creative energy. Fortunately, there are numerous unique content marketing examples available to provide you with much-needed inspiration. Even in the most mundane industries, large companies have blazed the way with a plethora of content marketing formats that will amuse your audience and, more significantly, spark a relationship. So, to have a better idea of what outstanding looks like, check out these 8 captivating examples of content marketing. We’ll also look at how each piece drew

Digital Marketing, Social Media Marketing

Branding Solutions for Small Business

Suppose you have strong branding and an efficient digital strategy. In that case, you can put your best foot forward, differentiate yourself from the other businesses in your industry, build trust with your customers, and generate more revenue for your company. Therefore, even for a small business, branding is of utmost importance. In today’s article, we will go through various brand solution for your small business. What does a  Brand Solution for Small Business imply? When someone mentions a company’s brand, the vast majority of people immediately think of the company’s logo. Even if your company’s logo plays a crucial

Digital Marketing, Social Media Marketing

Sov: What Does It Mean? Why Does It Matter, And How Can It Be Measured For Social Media, PPC, Seo, And Public Relationships?

When you have several variables to examine, measuring your success online can be complicated and frustrating. Today’s ecommerce stores must track brand health, promotional material ROI, conversions, pay per click, and many other analytics. That’s when the concept of “sharing of voice” (SOV) comes into play. It’s not enough to analyze these indicators unless you have the knowledge to compare them to your competitors. How can you keep track of these figures without losing sight of your company objective? Share of voice (SOV) gives you a better picture of how you compare to the competitors. This measure indicates your market

Search Engine Optimisation, Social Media Marketing

3 Strategy To Improve Your AUDIO SEO!

What is audio SEO? Many people won’t know this! But do you know this is a growing opportunity to increase your chances of ranking high on google search? SEO is very important to internet marketers to rank their company websites. Audio search engine optimization is a new effort that is rising in the past years. The podcast came into action and now half of the world population is listening to the podcast with various speakers. Organic searches are very important for a company to grow, and specific keywords are highly targeted. Today, search engine optimization is built on high-quality backlinks, referring

Digital Marketing, Social Media Marketing

Top 5 Instagram Trends for 2021 That Will Help Your Social Media Strategy

How to improve your Social Media Strategy? Instagram is a growing platform for the young generation and the online presence is very high. The trust and creditability of the customers also increase by the Instagram profile. Instagram tends to have limited before only on brand awareness and publishing content.  The recent additions on Instagram such as IGTV, and the shopping button has made the business publish their products easily. Digital marketing companies mostly use Instagram for their social media strategy. Instagram has more than 1 billion active users and 500+ million people check their platform every day. Instagram has a

Digital Marketing, Ecommerce Website, Social Media Marketing

How to Start Online Business in Sri Lanka?

Every day the eCommerce business industry is increasing in demand. The local shops which are temporarily closed may never open again as consumers are adopting to online purchasing.  Until the Covid-19 outbreak, purchasing goods online used to be a luxury choice with convenience and now it is a necessity. eCommerce has been raising for a while, and the digits below don’t account for the recent events leading to a surge in eCommerce sales. A lot of people out there wants to know how to start an eCommerce business in Sri Lanka. The amount of interest in starting the eCommerce business

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